The clip and the sentence
Each alert has the audio, the words around your name, the station and the time.
Cue
Know when radio talks about you.
Coming soon to FireMud.ai. Cue will listen to the stations you pick and send you the clip when your name is said on air.
Cue · todaysample
08:14Northwind Coffee thanked on a morning showpositive
11:40Caller asks about Northwind Coffee pricesneutral
16:05Rival named in a paid read, 30 secrival
The problem
- 01
You hear about it late
A host mentions your brand at 8am. You find out days later, if at all.
- 02
Your tools skip radio
Press clipping and social listening track text. Nothing writes down what is said on air.
- 03
No proof for reports
Without a clip and a time, an on-air mention can't go into a coverage report.
What Cue does
Sounds-like matching
We match spellings, nicknames and accents, so "North Wind" still counts.
Tone and type
Each mention is tagged positive, neutral or negative, and as talk, an ad or a caller.
In your inbox
Alerts by email to start. Slack and an API for your own tools are planned.
How it works
Built forPR firmsHeads of reputationBrand teamsArtist management
- 01
Pick stations
A city, a country, a format or a list of stations.
- 02
Tell us the names
Your brand, products, people and rivals.
- 03
Get alerts
Clips arrive as they are found.
Questions
Which stations can you listen to?
Public radio streams from the FireMud FM catalog of over 100,000 stations. We will agree the list with you before you start.
Can I use Cue today?
Not yet. Join the early access list and we'll call you when it's ready.
Do I need to install anything?
No. Alerts will come by email. Slack and an API are planned for teams that want the data in their own tools.
Other products
RotationComing soonComing soon to FireMud.ai. Rotation will count every spin of every song, by station, city and week.Read more →AirproofComing soonComing soon to FireMud.ai. Airproof will match every spot to your schedule, flag the misses, and show where rivals buy airtime.Read more →LogbookComing soonComing soon to FireMud.ai. Logbook will turn talk radio into text you can search by topic, name or day, with a link back to the audio.Read more →