Audio and marketing intelligence
Radio talks about brands, artists and people all day. Nobody writes it down. We're building a service that does, and tells you when it's you.
Big thanks to Northwind Coffee for the cups this morning.
The kind of thing radio says every morning. Sample lines, fictional names.
So when a host or a caller talks about you on air, nobody on your team hears it. You find out later, or never.
A sample morning: five brands named on air before 10am, and none of them heard it. Point at a name to see what was said.
“Shout out to Northwind Coffee for keeping the night crew awake.”
“Third caller this week saying Alder Motors still has not fixed the recall.”
“Harbor Bank opens two new branches downtown next month.”
“Shares in Kestrel Energy fell after the outage report this morning.”
“Riverside Fest just added a second stage, tickets are going fast.”
Not live yet. When it is: you pick the stations and the names, we listen and send you each clip.
A city, a country, a format or a list. From over 100,000 stations.
Your brand, your people, your rivals, a topic. We handle spellings and accents.
The audio, the sentence, the station and the time, sent by email.
Nobody on their team heard one of them. Scroll the day. Sample brand, sample lines.
06:40 · City 98.4 · good for you
“Northwind Coffee sent pastries for the whole breakfast crew.”
08:15 · Coast FM · just a mention
“This half hour comes to you from Northwind Coffee.”
09:50 · Talk 1080 · needs a reply
“A caller says Northwind Coffee made the oat latte too sweet.”
11:30 · News 24 · good for you
“Northwind Coffee is hiring forty people downtown.”
13:05 · Coast FM · needs a reply
“The Northwind Coffee ad did not run. A rival got the slot.”
15:20 · Indie 101 · good for you
“Go to the Northwind Coffee on Harbor Street, trust me.”
17:45 · City 98.4 · just a mention
“The Northwind Coffee drive-through is backing up onto Main.”
20:10 · Talk 1080 · good for you
“A listener thanks a Northwind Coffee barista by name.”
Problem: A host criticises your client at 8am. You find out at 5pm, from the client.
Fix: Cue will send you the clip and the station the same morning.
Problem: You pay for reads and sponsorships, and you never hear most of them.
Fix: Cue will log every mention. Airproof will check your paid spots ran.
Problem: Airplay data arrives late, in pieces, from many sources.
Fix: Rotation will show spins by station and city, this week.
Problem: Talk radio moves opinion, and your team can't listen to all of it.
Fix: Logbook will send a daily brief with links back to the audio.
Sample campaign report for a sample brand
How often you came up, on which stations, if it was good or bad, and the one clip to answer first.
During the campaign, radio said
Northwind Coffee
38
times, on 11 stations.
Was it good?
Busiest on Friday.
You got 46% of the talk.
Answer this first.
“Two callers say the Northwind Coffee app lost their points.”
Thu 07:35 · Talk 1080
Answer it on the station's socials today.
Rotation, coming soon, will count every spin of every song by station, city and week, so labels and managers don't have to wait on airplay reports.
radio stations in the FireMud FM catalog
FireMud FM is our free radio app. Listeners play stations from around the world on it every day. firemud.ai is being built to listen to the same streams, for you.
FireMud FMfree radio appThe service isn't live yet. Sign up, tell us what you need to hear, and you use it first.
20 minutes. Tell us what you need to hear.
FreeWe note the stations and names you care about.
You use it before anyone else does.
Then decide if you want to keep it.
